Meet the Founders

DragonSong Creative was founded by two friends from Boston, Beth Long and Carol Ndegwa, who dreamed of a way to build a future for themselves and others like them. With Carol’s African heritage and Beth’s Southeast Asian heritage, they aim to bring the immigrant experience to the table to uplift diverse voices, businesses, and communities across the country. With nearly 30 years of design and communications experience combined, they set out to build growth and opportunity for those who believe in a stronger tomorrow together.

Because of the unique cultural background and experiences of its founders, DragonSong Creative produces deliverables with the intrinsic values of diversity, equity, and inclusion. It approaches each project with open-mindedness, collaboration, and a fire to do the right thing by its clients’ brand and the communities they represent.  

DragonSong Creative is focused on empowering the success​ and notoriety of businesses and nonprofits founded or led by women and people of color through thoughtful design and planning of materials across the channels of branding, communication, and marketing.

We are focused on bringing imagination and heart to a clear representation of our clients’ vision and purpose. We listen, plan and design a full complement of hardcopy and digital collateral as a creative partner, and tailor deliverables to meet the needs of each of our clients. We look forward to working with you.